The Innovation & Marketing Lab
empowers businesses, brands and people to innovate and grow sustainably,
by mastering Design Thinking and New Technologies.
At Legacy Lab, we believe in the power of people to shape their future and have the courage to navigate uncertainties to uncover the question that redefines reality.
With interdisciplinary expertise in strategy, marketing, sales, branding, design thinking, creativity, digital, and media, we experiment with emerging technologies and leverage AI to transform creative potential into innovative solutions. We learn and grow together, simplifying the journey from Idea to Impact.
Laura Barbu
Founder
With a distinguished career in marketing, innovation, and strategy across multiple industries, Laura has successfully transformed bold ideas into realities by working closely with diverse and talented teams from Romania and Europe. Passionate about exploring new frontiers in marketing and technology, Laura has won over 30 national and international awards, including Cannes Lions, Effie, EuroFibra, and Internetics, recognitions that attest not only to her expertise but also to her commitment to excellence.
With an authentic approach and a results-oriented vision, Laura collaborates closely with her team and clients' teams to create unique solutions that turn challenges into opportunities and build long-lasting success stories.